I always make it a point to switch it up when doing custom lettering. At times it’s all digital and others it’s all hand lettering. I wanted the look and feel of concrete letters and the only way to do this was to start with a sketch. From that point the lettering was scanned and I began the vector process. In the process of creating custom lettering you need to know what result you want before you start.
I’m often asked what my process is when doing type or custom lettering. Some will see customers letters that have a digital feel and respond “is this all computer” while other see a type treatment and ask “do you start with a sketch first”. My process varies each time and it all depends on two main factors #1. What the clients expectations are mixed with their established brands style and #2. The feeling I get right before I sit down to work on the project. It’s important for me not to have a rigid approach as well as a standard style. Once I feel my lettering is becoming “expected” I immediately switch it up. Above is a small sampling of hand lettering I’ve done over the last couple months. To see more samples of typography or custom lettering check my type section HERE or my INSTAGRAM feed to see more of the process.
I recently joined the Dribbble network. I often keep a distance from communities like this for no other reason then not to spread myself thin but… several people I follow on Twitter and Instagram have work here so I thought to jump in! It’s mostly what you see on my site but a few custom lettering, type and other pieces I keep specifically for this network. If your in the “neighborhood” drop over and have a look! SWEYDA
I decided to start drawing more to break out of the digital routine. I figured I needed a practice piece to get used to hand drawing letters again so I just jumped in. The custom lettering piece didn’t come out like I would have wanted but the getting re-aquainted with the process and techniques was worth it. I’v already decided on the second piece and will be starting son.
If you know Wakeboarding you know Liquid Force! This is three custom lettering pieces I did for the upcoming line. Each piece called on my skills to deliver custom type work in various forms to represent the overall brand. To see more of the type pieces check here.
It’s important for me to always stay close to my roots. Since I’m an illustrator (traditional pencil to paper) this means taking routine breaks from the mouse / digital world and working it out with the basic tools. The hand lettering here was a 30 minute exercise and exploration for nothing more then to play and learn!
In the 2000 Gravity Games Carey Hart attempted the first ever backflip in competition and left the landscape of Freestyle Motocross forever changed. When I was asked to do a few pieces for the Hart and Huntington brand I obviously jumped at the opportunity. Heres just one example of a custom illustration that was picked up. Jump over to the apparel section to see some additional work.
The latest addition to Los Logos came out ( a while back ) but the difference this time is that a bunch of my custom letters were chosen! This was the second year I attempted to get my typography in and was stocked to be chosen. A second plus is that they sent me two copies!